José Luis Eguiguren leads Hacienda Santa Gertrudis, a historic estate in Loja, Ecuador, founded in 1954 by Luis Emilio Eguiguren. Positioned at 1,600 to 1,720 metres, the estate benefits from volcanic soils and a stable microclimate. Under José Luis’s leadership since 2017, the farm has shifted to specialty-grade cultivation, focusing on varietal experimentation and meticulous processing. The 'Dua Lipa' Sidra Washed lot is a testament to this, with cherries hand-harvested, de-pulped, and fermented before drying on raised beds. José Luis's commitment to quality and innovation has earned global recognition, reimagining a family legacy for the future.