This coffee was produced by third-generation farmer Guillermo Juárez with his son, Willy. The pair are intently focused on quality, carefully planting different varieties in specific microclimates on their farm, and paying particular attention to plant nutrition. The Juárez family’s coffees have been placewinners in the Cup of Excellence competition almost every year in the last decade, including this year! “We want to go further,” Guillermo says. “We know we can deliver higher quality. After all, living and succeeding is just about that – always make an extra effort.”