As an entrepreneur in the specialty coffee business and a small-scale coffee bean processor, Asman promoted the popularity of specialty coffee processing in the region, inspiring the establishment of the cooperative. Today, the Ribang Gayo Musara Cooperative proudly stands with 692 male farmers and 208 female farmers, united in their passion for coffee farming and determined to create a more prosperous future for themselves and their community. This lot of coffee undergoes a meticulous processing method where ripe coffee cherries are carefully laid out to dry with their fruit pulp still intact under the sun, allowing the beans to absorb flavors from the surrounding fruit. This natural process results in a distinctive flavor profile characterized by rich, fruity notes and a hint of sweetness, making it a unique and sought-after coffee.